You have: a prototype, website, app, robot, home automation system.
We will: assess whether the product is easy for people to use.
You have: a hunch about what people want and a product to develop.
We will: go into the field to learn about people's needs, desires and habits.
Happenings and Blog:
Limbic resonance is a theory that our brain chemistry and nervous systems are affected by other people (and other mammals, like our dogs, because they also have limbic systems). In A General Theory of Love, three psychiatrists explain the many implications of this theory.
One implication that we have seen in our own work is that we can affect our participants in a way that allows them to be more present and actually combats the observer effect.
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