One-on-One Usability Testing: We observe where people succeed and struggle while using your website, app, prototype or product. Testing can be done in our lab or remotely using screen-sharing software. We webcast the sessions so you can watch live.

Out-of-Box Testing (OOBE): This test allows us to see how people experience the initial setup and use of a product. We observe participants as they make sense of physical and/or virtual packaging and instructions. Improving the out-of-box experience can make it less likely that people return your product.

Eye-tracking: Eye tracking allows us to see exactly what people are looking at, for how long, and in what order. Our eye tracking equipment is completely unobtrusive and can be implemented on any interactive product.

Comparative Benchmark Testing: Find out where your product matches up or falls short compared to another company's product.

Version Comparison: Discover which version of your product people like and find easiest to use. We test each version head-to-head in an objective, brand-blind environment.

Expert Review: We provide early, rapid feedback on your design based on our knowledge of usability standards and best practices. We put ourselves in the shoes of your users in a cognitive walkthrough and ensure your design is up to snuff with a heuristic evaluation.

Tree Testing: We test the organization of your product to see if it is easy for people to navigate.

In-context Usability Testing: We conduct usability testing for robotics and home automation in the context of use, such as in participants’ homes. This makes the participants’ experiences more realistic, and we see when interactive products perform differently in the field than they do in the lab.

Rapid Iterative Testing and Evaluation (RITE): We observe people using an initial design and note what works and what doesn’t. We update the prototype on the spot so we can put it to the test again the next day or even in the next session. We continue the cycle of testing and improving to arrive at a great, user-friendly design.

Contextual Interviews: We visit people in their homes, workplaces, and other environments where they use products. Instead of sticking to a script, we observe people’s natural behaviors and inquire about what is presently happening. This ethnographic style of interviewing allows us to learn more people’s worlds and yield rich, in-depth findings to direct your product’s development.

Diary Studies: This longitudinal method provides real-time data on how people feel about a product or process over time. Participants self-report their experiences in short videos and weekly surveys using their smartphones. We also regularly interview participants, in person or remotely. We compile and analyze these stories to understand people’s needs and provide your design a winning direction.

Field Research: In field research, we go experience what your customers are experiencing. We can shadow shoppers for a retail study or ride buses all over town for a transit study. Whatever your users do, we see what it is really like and convey it to you in actionable findings.

Card Sorting: Card-sorting shows us how people expect content to be organized in navigation, menus, and other information architecture. Participants put items into categories, and we analyze their choices to create an intuitive structure.

We create prototypes ranging from pen and paper to realistic mock products for websites, apps, wearables, robotics, and home automation. This turns your ideas into something tangible to be experienced and further developed.

A few of the tools we use are:

  • Axure
  • Adobe CC
  • InVision
  • Balsamiq