Contextual Inquiry

Our researchers observe and interview participants in their natural environment to understand their workflows, challenges, and unmet needs. This method provides insights into how users interact with products, combining observation and direct questioning to explore behaviors, motivations, and challenges.

At Progress UX, we’ve conducted numerous ethnographic studies and have found that they offer the following primary benefits:

• Enhanced Insights: Reveals true user behaviors, needs, and pain points by observing interactions in real-life settings.

• Improved Relevance: Focuses on actual user experiences to design products that are more relevant and user-friendly.

• Reduced Development Risks: Minimizes product failures and costly redesigns by understanding users’ needs early in the design process.

• Cultural Sensitivity: Ensures products are culturally appropriate and sensitive to diverse user groups, crucial for global markets.

• Holistic Understanding: Provides a comprehensive view of the user experience, considering the entire customer journey and various touchpoints for cohesive designs.