From foundational discovery to specialized research, we help teams make confident decisions.
Whether you’re exploring a new opportunity, evaluating a design, improving accessibility, or preparing for launch, we design each study around the evidence your team needs to move forward.
Discovery Research
Discovery research helps organizations understand people’s needs, motivations, and behaviors before investing in new products or features. Whether you’re designing a mobile app, enterprise software, or an AI-powered experience, understanding the people you’re building for is the foundation of good product decisions.
Evaluative Research
We evaluate products throughout the design process to understand what works, where people struggle, and how experiences can be improved. Our work includes traditional digital products as well as AI-powered interfaces and conversational experiences.
In-Person Usability Lab Testing
UX Strategy
We help organizations identify the right research questions, prioritize opportunities, and align product strategy with customer needs—including the unique challenges introduced by AI-powered products and services.als.
Taxonomy Research
Great information architecture helps people find what they need quickly and confidently. Through card sorting and tree testing, we create navigation systems grounded in the way people naturally think and organize information.
Accessibility Usability Research
Accessible design is essential for creating products that work for everyone. We conduct accessibility research with participants representing a wide range of abilities, helping organizations evaluate usability, meet certification requirements, and build more inclusive digital experiences.
Specialized Research Services
Some research requires specialized recruiting, accessibility expertise, regulatory awareness, or a highly tailored study design. We regularly partner with organizations tackling complex research challenges in regulated and emerging technology environments.
Election Technology Research
We help voting technology companies evaluate electronic pollbooks, ballot marking devices, voting systems, and poll worker workflows through moderated usability testing, accessibility evaluations, multilingual studies, and ISO/IEC 25062 reporting. Whether preparing for certification or improving the voter experience, we provide research that supports confident product decisions.
Research for AI-Powered Products
Building successful AI products requires more than strong models; it requires a deep understanding of the people who will use them.
We help organizations answer critical questions about AI adoption, trust, transparency, workflow integration, and human-AI collaboration. Through qualitative research, usability testing, concept evaluation, and field research, we help teams design AI experiences that are understandable, trustworthy, and genuinely useful.
Every project starts with a conversation.
Tell us what you’re building, what questions you’re trying to answer, and where you need greater confidence. Together, we’ll determine the research approach that’s right for your team.