Proven research methods paired with expert direction and execution.
We have many years of experience in all the methods listed below, but where we shine is in expertly co-designing the overarching strategy, focus, and goals of a UX research initiative in a way that is efficient, timely, and business-relevant.
This includes defining the goals, objectives, methodologies, and priorities for researching specific user experience challenges or opportunities within a product or service. It encompasses determining what questions need to be answered, what insights need to be gained, and how research efforts will be coordinated and executed to ultimately improve the user experience.
After we help you define the strategy, we work collaboratively with your team to carry out the project from start to finish, ultimately delivering clear, actionable, data-driven results and recommendations.
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Foundational Research
Foundational research creates the basis for the rest of the design and development process. We help you to establish a deep understanding of users' needs, goals, and behaviors based on real data.
Evaluative Research
When a product or concept is ready to test with real users, we help you obtain objective, data-driven evidence about how well your customers will receive the design and how to improve it.
In-Person Usability Lab Testing
User Experience Strategy
We help you undertake systematic planning and implementation of approaches aimed at creating meaningful, cohesive, and impactful experiences for users across various touchpoints, aligning with clear business objectives and user needs.
Taxonomy Research
Our proven taxonomy research methods help your team create a clear, data-driven, hierarchical structure that helps users find information quickly and efficiently.
Interested to know more?
We can help you to get started with a conversation about your project needs, timing, and desired outcomes.