Diary Studies

We’ve conducted diary studies across a wide range of contexts and have found them to be an invaluable source of information (when used at the right time and in the right way). The contextual nature of this method offers tangible, actionable benefits in product development by providing real insights that can’t be sourced in any other way

Here are some key features of Diary Studies:

• Provides Longitudinal Insights: Diary studies collect data over time, revealing changes in user behavior, preferences, and pain points not evident in short-term studies.

• In-Context Data: Participants record experiences in real-world settings, offering authentic insights into product usage and informing relevant, user-centered designs.

• User-Driven: Participants document their own experiences, capturing their perspectives and priorities, and revealing unexpected issues and opportunities.

• Often Captures Rare Events: Diary studies log infrequent but important user interactions, providing valuable data on less common yet significant events.

• Emotional Responses: Diary studies capture the emotional context of user interactions, offering insights into satisfaction, frustration, and other responses to better meet user needs.