Proven research methods paired with expert direction and execution.
We have many years of experience in all the methods listed below, but where we shine is in expertly co-designing the overarching strategy, focus, and goals of a UX research initiative in a way that is efficient, timely, and business-relevant.
This includes defining the goals, objectives, methodologies, and priorities for researching specific user experience challenges or opportunities within a product or service. It encompasses determining what questions need to be answered, what insights need to be gained, and how research efforts will be coordinated and executed to ultimately improve the user experience.
After we help you define the strategy, we work collaboratively with your team to carry out the project from start to finish, ultimately delivering clear, actionable, data-driven results and recommendations.
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Foundational Research
Foundational research creates the basis for the rest of the design and development process. We help you to establish a deep understanding of users' needs, goals, and behaviors based on real data.
Ethnographic Research: our researchers immerse themselves in the participants' environment to observe and interact with them, gaining in-depth insights into their behaviors, values, and experiences.
Diary Studies: participants use digital platforms to record their daily experiences and activities over time, giving our researchers detailed, context-rich insights into their behaviors and emotions.
Contextual Inquiry: our researchers observe and interview participants in their natural environment to understand their workflows and challenges.
Stakeholder Interviews: structured discussions to gather insights, perspectives, and feedback from individuals or groups directly involved or affected by a project, initiative, or decision.
Customer Journey Mapping: using research-derived data, we help you visualize and gain clarity around the entire end-to-end experience of a customer interacting with a product, service, or brand to understand their motivations, needs, and pain points throughout various touchpoints.
Persona Development: data-driven representations of typical users based on research data designed to help teams empathize with and understand the diverse needs, behaviors, and goals of their target audience.
Evaluative Research
When a product or concept is ready to test with real users, we help you obtain objective, data-driven evidence about how well your customers will receive the design and how to improve it.
Remote Usability Testing: we evaluate a product's or service's usability by observing and collecting feedback from participants who interact with it from their own locations, facilitated through secure online platforms, allowing for a diverse pool of users, flexibility, and efficiency.
In-Person Usability Testing: we observe and gather feedback from participants as they interact with a product or service in a physical location, allowing for direct observation and interaction with users in real-time.
RITE Testing (Rapid Iterative Testing and Evaluation): allows us to very quickly understand what is working and what is not working in a design and is particularly useful for clearly identifying usability problems and making iterative improvements.
Concept and Prototype Testing: Test and learn before you build. We help you gather user feedback on early-stage designs or ideas to assess their viability, usability, and appeal, refining and validating concepts before full-scale development.
Expert Reviews: Our experienced research professionals comprehensively evaluate a product or interface to identify usability issues, provide actionable recommendations, and enhance the overall user experience.
Out-of-Box Evaluations (OOBE): This method involves assessing a physical product's usability and functionality from the perspective of a new user, focusing on their initial experience with minimal prior knowledge or guidance.
User Experience Strategy
We help you undertake systematic planning and implementation of approaches aimed at creating meaningful, cohesive, and impactful experiences for users across various touchpoints, aligning with clear business objectives and user needs.
Appreciative Inquiry: Our researchers are certified expert facilitators in this revolutionary design workshop methodology, which helps your team design a shared strategic vision by building on strengths (what’s working) instead of weaknesses (problems).
Competitive Analysis: From within the context of the user experience, we systematically evaluate and compare products, services, or companies to identify strengths, weaknesses, opportunities, and threats, aiding in strategic decision-making based on data, not guesswork.
Taxonomy Research
Our proven taxonomy research methods help your team create a clear, data-driven, hierarchical structure that helps users find information quickly and efficiently.
Card Sorting: a user-centered method in which participants organize and categorize information or concepts on digital “cards,” helping us to uncover patterns in their mental models and inform the design of information architecture with confidence.
Tree Testing: this method allows us to assess the “findability” and organization of information within a website or application by asking participants to navigate through a simplified text-based representation of the site's structure, helping to identify usability issues and optimize information architecture.
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