We’ve typically combined remote and in-person research methods, but things have changed and, to limit the ongoing spread of COVID-19, Progress has transitioned all of our research consulting services to take place remotely.
We have innovated and refined our remote research methods and capabilities for several years prior to the current need to do so, often finding that remote methods add speed and flexibility to our research projects.
We find that conducting research in a remote environment offers repeatable benefits:
Participants often feel more comfortable as they’re speaking to us from their own environment.
We often learn a great deal about the participants’ environment during the course of the sessions, as opposed to speaking with them in a lab environment where all of the surroundings are the same. This is often referred to as an “ethnographic bonus” of remote testing.
As there is no need to travel, we can speak with people all over the world, often within one or two days. Similarly, the client teams are able to seamlessly observe sessions from their own locations.
Study moderators are able to communicate with the client teams during the sessions more easily, via Slack or similar, so that key questions can be answered in real-time, during the conversations.
Connect with us and let’s talk more about how your research can keep going strong remotely!